Your domain name will be something that you have for quite a while, like your company logo, so its something you should put some thought into. Ideally it would be your business name, but there are other considerations, such as how many characters it will be, and the benefits of search engine optimization to think about as well. Below we’ve outlined some of the most basic guidelines when choosing a name.

Choosing your Domain Name

Make sure that your domain name is easy to say and easy to understand so that potential customers can remember it. If you don’t already have a business name chosen, consider choosing a name that includes a major keyword. For example, www.bestbuildingsupplies.com will automatically pull a high ranking in the search engines for “building supplies”. Sometimes choosing a longer name (that is more memorable) works better than having to include special characters such as a hyphen. Finally, always go for the .com first. If the name you would like is only available in .net, try another name. It’s always good to pick up the .net, .org extensions in addition to .com, but potential customers will always default to .com when remembering how to look you up.

You can purchase your domain name today by clicking the GoDaddy link above.